Unique Selling Proposition
By Rohini Gonsalves All marketing activity is driven to cause sales. Sales can be caused only if we deliver value to the customer. It is important to understand concepts like features, advantages and benefits. Features are parts of the product or service. They are intrinsic to the product itself. They make the product unique and […]
‘Define, Segment, Target – Hit the Bull’s Eye’
We often hear people use the term ‘market’ loosely, to mean several things – the economy, the capital market, and sometimes ‘potential buyers.’ Let’s explore what the market stands for in a business.
You’ve been using Facebook WRONG while creating advertising campaigns
The last three days in Goa have been buzzing with media and advertising executives from across India descending upon our little state for the country’s largest advertising festival – GoaFest 2019. This 13th addition saw some really interesting and inspiring speakers, such as ace cricketer Virendra Sehwag, boxer Mary Kom, actress Kalki Koechlin, and many […]
